Chobani announces new initiative, Milk Matters

Greek yogurt company Chobani announced Milk Matters, a holistic approach to support the economic, environmental and social impacts of milk. This initiative is in collaboration with Fair Trade USA, the World Wildlife Fund, National Milk Producers Federation, Cornell University and other state and community programs. The intention of this program is to provide relief for farmers who are struggling, according to Chobani. The company has highlighted six “critical pillars” as the focus for Milk Matters: worker well-being, environmental stewardship, animal care, local sourcing, investing in dairy communities, and freedom and flexibility for dairy farms.