Dairy Con 2020 Virtual Trade Show Video Best Practices


As part of Dairy Con 2020, Northeast Dairy Media is offering NDSA members who had been intending to exhibit at Convention the opportunity to take part in a "Virtual Trade Show." Below is what a finished video might look like:

 

Here are best practices for filming your video:

  • We recommend staging your video space to create depth perception. Consider putting a poster on the wall behind you or place a plant at your side. It is a technique that you’re actually familiar with. Movie directors and stage set designers have been doing this for years to create depth perception.
     
  • Your room/filming area should be well lit, but avoid overhead lighting if possible. Use as much natural light as possible.
     
  • Consider the “rule of thirds.” Imagine that there’s a 3-by-3 grid laid over the field you’re filming. Instead of placing your subject right in the middle of the shot, you should place your subject along one of the lines of the grid. The points where the lines intersect are particularly strong areas of focus, so situate important elements of the video there, if you can.

     

  • Make sure that your phone is in landscape mode (sideways) when filming.
     
  • It is natural to be nervous on camera. Make sure to speak slowly and make an effort to enunciate clearly.
     
  • Have an idea of the key points you want to hit in your message but don’t try to memorize the script. It will come off as more authentic if you are speaking normally.
     
  • If you stumble during recording, do not stop and start over. Simply pause, recollect your thoughts, and restate the point you had stumbled over. We can edit out the stumble during the creation process.
     
  • For editing purpose, please pause 5-7 seconds before you start speaking initially as well as before you turn the recorder off. 
     
  • Treat this video as your “elevator pitch.” When somebody stops by your booth at the physical convention, what is your message to “grab them.” Should be interesting, concise and to the point.
     
  • With all video submissions, please include a JPG or PNG of your logo, as well as a sampling of 5-7 pictures and any video that you would like overlaid and spliced into your introductory video.


Possible Prompts to consider when “scripting”

Video 1 – A Typical “Elevator Pitch”

Consider this video to be your 2-3 minutes to sell yourself and your company. Explain who you are and what your company does. What sets you apart from your competition? What is your “selling point” ie Why should a prospect consider doing business with you? Introduce yourself, complete with title, and your company, with location. Key points to include in this video:

  • Name/Title
  • Company/Location
  • A brief summary of your products/services and what sets them apart from the rest of the industry
  • Explain how your company can help a prospect’s company
  • Finish with a call to action (for more information, visit our website at XYZ.com) or contact our sales team at (XXX-XXX-XXXX)
  • Please include a JPG or PNG of your logo, as well as a sampling of 5-7 pictures and any video that you would like overlaid and spliced into your introductory video.

Video 2 – A new product launch

Key points to include:

  • Your name and title
  • Your company and location
  • The name of the new product and a description of what makes this product so great and useful for prospects.
    • How has this product evolved from previous iterations of the product?
    • What challenge or problem can this product help solve?
    • What sets this product apart from other, similar products in the industry?
  • If the product is not yet launched, when will it be available?
  • Give the one sentence “pitch” on this product
  • End on a call to action (to learn more about this product, visit our website at XYZ.com or contact our sales team at XXX-XXX-XXXX.
  • Please include a JPG or PNG of your logo, as well as a sampling of 5-7 pictures and any video that you would like overlaid and spliced into your introductory video.
  • For a new product, if you can include a video of the new product to be shown over your speech that would be helpful. Film the product from multiple angles so it can be shown on screen.
  • See https://www.branex.co.uk/blog/5-winning-product-launch-video-ideas/ for additional ideas on how to discuss this new product launch.

TOOLS TO USE

These tools are all readily available for purchase on Amazon Prime

1) Phone Tripod

2) Lav Microphone

 

3) Selfie Stick and Tripod with Bluetooth Remote

 

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